About Snowflake Analytics

Experts in high-end data analytics.

Who is Snowflake Analytics?

We’re a team of highly experienced analysts, data scientists and engineers. Our mission is to simplify data pipeline management to help you unify your customer analytics. Our managed service offerings looks after the details of your Snowplow Analytics installation so your business can focus on merging your data sources and getting customer insights quickly. We love building robust systems that help companies understand their customers and deliver better products.

Simon Rumble

Simon Rumble


Simon has been doing Internet stuff for 25 years and got into digital analytics while trying to understand what people were doing on web sites and why. He loves joining the dots between different sets of data in order to tell a story. Simon founded Web Analytics Wednesday Sydney back in 2013 and the event has gone on to build a strong and engaged community that went on to host MeasureCamp Sydney.

Narbeh Yousefian

Narbeh Yousefian


Narbeh has built his entire career in the data analytics and statistics space. With a background in supply chain and logistics he now applies his highly analytical mind to solving business wide data problems. Prior to co-founding Snowflake Analytics, he lead the analytics function at organisations such as Appliances Online, Domain Property Group, building out business decisioning infrastructure and delivering value from the insights. While at Adobe Analytics, he drove both strategic decisioning and operational analytics for APAC organisations.

Mike Robins

Mike Robins


Mike worked in neuroscience research before turning to software engineering and data analytics. He has worked on data science applications from astronomy to media working on a wide range of both academic and commercial applications of analytics. He led the data science teams at BigCommerce and Bauer Xcel Media working extensively on ecommerce analysis and natural language processing (NLP) applications. Mike currently serves as a technical advisor to the School of Chemistry at the University of Sydney and is a regular contributor to Snowplow open source.

Jethro Nederhof

Jethro Nederhof


Jethro is a self-taught data engineer with an encyclopaedic knowledge of everything to do with the web, data collection, analysis and operations.

Matthew Van Schellebeeck

Matthew Van Schellebeeck


Matthew's background is engineering and computer science at UNSW. He has recently completed an internship at CSIRO - Data61 where he worked on a $700M problem of predicting future underground water pipe failures in Sydney.


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We exist to make organisations better understand their businesses by enabling all decision makers in a company to work with the same version of the truth.

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